Project Background

Modern e-commerce requires a seamless mobile experience. This project focused on creating an intuitive shopping journey that converts browsers into buyers while maintaining brand aesthetics.

I led the UX research phase including user interviews, competitive analysis, and usability testing to inform the design decisions.

Design Challenges

• 01

  Conversion Optimization

  Streamlined the checkout process from 5 steps to 3, reducing cart abandonment by focusing on progressive disclosure and smart defaults.

• 02

  Visual Discovery

  Implemented an AI-powered visual search feature allowing users to find products by uploading photos, increasing engagement significantly.